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App Reviews /
Omvana Review
Credibility
2.67 / 5.00
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Detailsfor
Omvana
Overall Score: 8/15
Consumer Ratings: 2/2
Clarity of Purpose: 2/2
Mechanism of Action: 1/1
Software Updates: 2/2
Clinical Input in Development: 0/1
Research on Development Process: 0/1
Efficacy of Other Products: 0/1
Research Independence and Review: 0/2
Research Base: 1/3
Rating Date: October 2020
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User Experience
3.67 / 5.00
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Engagement: 3.55 Functionality: 3.88 Aesthetics: 3.67 Information: 3.58 Subjective quality score: 2.50 Perceived impact score: 2.92 Rating date: March 2020 Rated by: Queensland University
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Transparency
Not Yet Available
Professional Review
Not Yet AvailableOmvana is a meditation app designed to help people improve performance, elevate productivity, and boost focus through listening to meditation podcasts. The app offers two types of audio tracks: vocal tracks with inspirational speeches and guided meditations, and ambient tracks with sounds of nature and instrumental beats. They are categorized by topic, such as “performance”, “focus”, “relax”, and “better sleep”, with a total of seventeen categories. Audio tracks span anywhere between 5 minutes to an hour in length, depending on the category. There are currently four available classes in the app, each organized by lesson modules. The app also keeps documents recently played tracks in the Profile page to make navigation easier.
Technical Details
Type of Treatment: Mindfulness, Productivity
Targeted Conditions: Stress and Anxiety, Sleep
Target Audience: Not Specified
Designed to be used in conjunction with a professional? No
Get it on: Apple App Store, Google Play, Web
Research on this App
The goal of this case study was to identify where Omvana’s user experience is missing opportunities to engage users and convert users to paid subscribers. The researchers used SWOT analysis and App Store user reviews for two primary competitor apps: Headspace and Oak. Then they conducted a heuristic evaluation of Omvana to identify usability problems, and sent out a survey to users for feedback. 28 participants recruited via social media completed the 13 question survey, with the condition that they have previously used a meditation app. The purpose of the survey was to determine what customers think about meditation apps and gather information on satisfaction of other meditation apps.
