Both Zack Lynch, Founder of the Neurotech Industry Organization, and Adam Gazzaley, Director of the Neuroscape Lab at UCSF, were on hand this morning to kick-off the second day at the Entertainment Software and Cognitive Neurotherapeutics Society (ESCoNS) conference and expo. After a welcome introduction by Zack, Dr. Gazzaley gave an engaging talk on the promise of neurogaming to optimize cognition and brain functioning.

The highlight of Dr. Gazzaley’s presentation was his discussion of the need for increased collaboration between tech developers and software designers to bring a level of professionalism, creativity, and design sensitivity to the neurogaming field. Where researchers can study brain functioning and cognition, tech industry professionals are needed to help translate that knowledge into engaging, stimulating, and rewarding games that consumers actually want to play. The incredible mix of academic scientists and industry representatives at ESCoNS this year suggests that this is the place to be to see new developments in the field. PsyberGuide and I are excited to be a part of it, and we are well-positioned to help get state-of-the-art research and products out to consumers in a way that promotes informed choice and and confidence.

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